Last week, Chip Harman, My HealtheVet Content Strategy Manager, presented on digital communication strategies with other public-sector communicators at the 2018 Granicus National Summit. His presentation, during the “Re-Thinking Citizen Centered Communications” session, focused on My HealtheVet’s successful email newsletter, which attracts about 1,100 new subscribers daily.
Harman provided an overview of My HealtheVet’s strategic approach to engaging Veterans through personas, website usage metrics and surveys to create targeted content that Veterans find valuable. The goal is to use the My HealtheVet Newsletter to help Veterans better understand and access their VA health benefits.
Read the article to learn more about Harman’s presentation and how My HealtheVet’s citizen-centric content strategy is shaping communications best practices.